Taking denim to new heights, 2ndOne is all about expressing your personal style. With a range of elevated basics, this casually cool Copenhagen brand is reinventing the world of jeans, showcasing innovative denim washes, clever cuts and on-trend styling details.

2ndOne for your capsule wardrobe

A great capsule wardrobe starts with a great pair of jeans, and 2ndOne is your go-to brand for flaunting your style through every thread. Their classic skinny jeans are perfect to team with blouses and heels for work, or silky camis and stilettos for evenings out. Street style hipsters can look to acid wash jeans to wear with flatforms and puffer jackets, while girly girls can choose pastel denims and white jeans for sunshine vibes whatever the season. Wear yours with ballet pumps, a Breton stripe top and a raincoat for a nautical feel.

2ndOne staples

Born in 2013, 2ndOne soon moved from denim to casual staples, showcasing a range of effortlessly elegant pieces, from tailored jogging bottoms to preppy chinos. Casually cut sweatpants can be dressed up with a tucked in boyfriend shirt and a pair of sandals, while cropped trousers put a new slant on female suiting when paired with a soft blouse and a boyfriend blazer. Embrace the modern prepster in chinos. Elevate their casual status with ankle strap sandals, a roll neck jumper and a trenchcoat for a sophisticated day to evening look. Step away from the skinnies this season and welcome the flares. Wear yours with a shearling jacket and platforms to channel those retro 70s vibes.