Chic. Sophisticated. Classic. These are the foundations on which Yul Ku and Adriano Goldschmied founded AG Jeans in 2000 - and they haven’t wavered since. Taking its cues from the godfather of denim himself, Goldschmied, the brand showcases his attention to detail and emphasis on premium materials.
Goldschmied changed the way the world sees denim and brought it into the realms of higher-end fashion by helping to launch several upscale brands. The iconic AG Jeans collection has continued this tradition and is always ahead of the curve when it comes to cutting-edge design and innovative manufacturing techniques. From its use of ozone technology and eco-friendly fibres to partnerships with nonprofit organisations, this label is committed to being environmentally and socially responsible. So, when you slip on a pair of AG jeans - be it a smart, straight-leg cut or a relaxed boyfriend fit - you're being green as well as super on-trend.
AG Jeans isn't just a brand: it's a lifestyle. It's easy to create a refined look with the collection’s contemporary designs - the slim-fit cuts are interspersed with quirky silhouettes and splashes of colour alongside inky tones. Girls, skinnies and a simple pair of heeled black boots are a timeless combination, especially when paired with a chunky-knit jumper for a relaxed cold-weather look. Add a boyfriend blazer and a slim tote with round metal handles to give this ensemble a sleek edge. Men, dress a straight-leg trouser up with a crisp white shirt, or tone it down with a form-fitting T-shirt and leather jacket for an outfit that exudes laid-back cool.