Breaking the bra mould for every woman
Boux Avenue is a one-stop shop for underwear, nightwear and swimwear that empowers women to feel confident and sexy from the moment they slip on the first – and most important – part of their look. With collections coming in A-G cup sizes, and nightwear in sizes 6-18, femininity is redefined.
A brand promise to rely on
Before Boux Avenue flung open the doors to its candy pink and jet black stores in 2011, options for fuller busts were limited. The iconic brand became synonymous with sophisticated and unapologetically bold lingerie. Its range of figure-hugging, versatile and reliable undergarments and nightwear were an instant hit with women of all shapes and sizes.
Designed for powerful women by innovative women in the female-led, in-house design team, styles feel luxurious and exquisite without the unattainable price tag. Think hand-picked fabrics, shapes to support different wants and needs and delicate details to accentuate your beauty. With a brand promise to support, educate, lead and inspire, Boux Avenue offers the most comfortable and stylish pieces, changing your underwear drawer game forever.
We know the struggle when you find that gorgeous underwear set or sexy one-piece and suspenders, but see that the size range doesn’t cater for your bust. Boux Avenue prides itself on an inclusive outlook, with 28-40 back sizes and A-G cups available in many of the everyday essentials and also more special pieces.
Raise your underwear game with the vast collection
From the functional all-rounders to seductive lacy sets, you’ve got the choice of an overflowing collection of underwear. Daring colours meet subtle tones for different outfits and occasions – because no woman can have too many bras and knickers, can they? There’s nothing quite like the feel of a matching set, while the wide range of different knicker styles cater for every look, from figure-hugging dresses to lazy days in comfy loungewear.
Strapless styles are ideal for your favourite bandeau dress or one-shoulder top, while non-wired bras offer comfortable support. Find balconette and plunge styles in an assortment of designs and push-up t-shirt bras – perfect for injecting a dash of confidence into casual daytime looks.
Lace bodies featuring sprinkles of mesh make for a great going-out outfit when teamed with a leather skirt and oversized jacket. Gorgeous sets designed especially for brides are a beautiful gift for your close friend, or a well-deserved treat for yourself when this monumental time of your life approaches. Nude and white styles are functional and perfect for lighter coloured clothing, while lace floral patterns and dotted mesh ticks every fashionista's box.
There’s more to this brand than lingerie
Boux Avenue isn’t just about underwear. Sun-kissed swimwear will make a splash in your holiday wardrobe, where the hottest styles marry underwired comfort and fuller bust cup sizes. Stylish swimsuits and neon bikinis will shape your unique style. Finish with a printed kaftan and comfy flip flops and you’ll be going from poolside to sundown beach party with no problem.
We appreciate that unbeatable feeling of tucking into bed after a busy day, wearing your new favourite pair of pyjamas or floaty nightie to make you feel chic. With the range of sleepwear including everything from checked pyjama sets to chemises and flirty cami sets, luxe nightwear is at your fingertips. Warm and cosy dressing gowns and slippers will have you enjoying that lazy morning with breakfast in bed.
Accessories to complement your undergarments include suspenders for a sumptuous date-night look, while shapewear comes in high-waist briefs in black and nude – ideal for any outfit when you want to feel cinched in and body confident. Pair with a basic plunge bra in a similar colour for eveningwear with added shape.
Starting from the bottom with Boux Avenue
All figures are flattered with the wide collection of knickers. Can’t choose between Brazilian or French styles? The former are a little daring with high-cut legs to make you feel lifted with the sass of a Brazilian diva, while French styles offer full thigh and bum coverage for optimum movement with a touch of retro style.
For those thong-lovers out there, you’re not restricted to just one style. Boux Avenue's lacy designs bring out your inner girly side and g-strings with added strappy details come as part of a matching set. Minimise the appearance of ‘panty lines’ with low coverage on the bum and designs that give the appearance of a smooth and flawless silhouette. They’re even great for sport too, with less material and a classic cut giving you maximum flexibility. You’ll forget you’re even wearing underwear.
Fall back on a brief style for those days when you want undoubtable comfort and unapologetic versatility. Sitting just right on the hips or waist, these styles come in floral patterns or mesh designs for fashion-forward style, as well as high-leg silhouettes for a leg-lengthening effect. High waisted versions feature delicate lace details. Briefs are available in sizes 6-18, making this everyday essential a statement for a range of figures.
Feel good from the inside while wearing Boux Avenue, with the brand's outlook on diversity. Sticking to one of their brand promises to inspire, the brand aims to improve upon its representation by using a range of models and influencers so customers can feel welcomed by the brand. We say, go Boux!
Wearing then caring for your Boux Avenue bra
With versatile shapes, fashionable designs and material to withstand all the movement of daily life, we’re sure you’ll be wearing your underwear beauties day in, day out. Throwing it in the wash with bundles of clothing may be your go to but making sure to care for it in the right way will keep it in tip-top shape… and keep your purse from emptying!
After every three wears try to keep up with these tips: blot any stains delicately with detergent, then soak your bra in warm water in a mixture of water and more detergent. Rub your bra together to help get rid of any marks then rinse in cool water, folding the bra in two and rinsing excess water out. Reshape the bra with moulded cups while it's damp, then lay the bra flat on a towel.