It doesn’t get much cooler than this: an East London born label, devoted to setting trends and adapting modern influences to retro fashions. Criminal Damage has established a reputation as one of the UK’s leading streetwear brands for both men and women since its launch in 1991.
Forward-thinking and innovative, this brand brings its streetwear A game to every piece in the collection. Criminal Damage's streetwear range includes must-haves for any urban wardrobe, from statement tees and sweatshirts to high-top trainers and stylish bomber jackets. Think stand-out signatures, such as tongue in cheek graphics and dynamic prints in vibrant colours, mixed with fashion-forward staples like high-waisted jeans for women and cropped chinos for men. No matter what your personal approach to streetwear, Criminal Damage offers an alternative to the average ‘jeans and shirt’ combo. Because who said being stylish and comfortable at the same time was a crime? For casual weekend wear, we recommend mixing and matching pieces from the range; a slouchy hoodie can be smartened up with a sleek zip-up jacket in a dark shade. Using a huge variety of colours, fabrics, cuts and textures, the appeal of Criminal Damage is in its fresh approach to incoming trends, and its ability to incorporate the soul of the street into fashion.
It’s time to embrace that laidback, ‘too cool for school’ chic that shows no signs of going anywhere, and use it to add a contemporary twist to your outfit. After spending the working week looking sleek and professional, Saturday presents an opportunity to indulge yourself. Men should pair high-top trainers with ultra-comfortable tracksuit bottoms. Women can freshen up the current athleisure trend by pairing one of Criminal Damage’s goes-with-anything sweatshirts with a crisp shirt underneath. So get criminal - in terms of your style, that is!