Today Diesel is one of the best known and popular jeans brands in the world. Diesel clothing is sold in over 80 countries and their marketing campaigns have become famous for their tongue in cheek parody of typical fashion advertising. Diesel was founded in 1978 in the Veneto region of Italy by Renzo Rosso and Adriano Goldschmied of AG Jeans. Diesel clothing was designed to be different from the typical fashion industry trends and was intended to appeal to one global audience, ignoring national boundaries. Wilbert Das joined the company as its creative director in 1988 and the brand began to grow quickly. In 1991 it began to advertise internationally and in 1996 it opened a flagship store in New York City. Although initially a jeans brand, the company has expanded into many different markets, offering a full range of women's clothing along with the Diesel men's clothing collection and a new children's range. Check out the superb array of Diesel men's t-shirts and enjoy excellent quality and eye-catching style.
Diesel men's jeans have rapidly become fashion classics and both the male and female ranges have expanded to offer a complete casual wardrobe. In addition to those great jeans you will find a host of tops, trousers, jackets and underwear. Each piece of Diesel clothing still bears the hallmark of Renzo Rosso's sense of fun, challenging traditions and creating pieces that are distinctively stylish. The Diesel brand continues to challenge practices and push boundaries in marketing, with the 'Be Stupid' campaign, for example, highlighting the company's alternative approach. This determination to be different attracts a certain type of customer, one who is not afraid to create their own look and is comfortable defying the norm. The brand is not just about clever marketing techniques, however. Behind the quirky advertising is a range of Diesel clothing and Diesel women's accessories that is well made and always on-trend, despite being so rebellious.