French Connection prides itself on a simple, modern approach to dressing and design, with quirky European flair. Tongue-in-cheek advertising campaigns are a particular forte of the company, ranging from their original FCUK branding, to more recent 'The Man' and 'The Woman' marketing, based on simplistic masculine and feminine fashion stereotypes.
French Connection celebrates individuality, producing pieces designed with attention to detail and design. Beautifully heavy embellished French Connection women's tops and dresses make for show stopping trophy party pieces. Don't just reserve an all-over sequinned or beaded French Connection dress for special occasions - everyone could do with a boost of glitter on a Friday night out with the girls. Accessorise with a cute faux fur cropped jacket, toned down makeup and loose hair; then let the dress do all the hard work for you.
French Connection work on a principle of chic, understated glamour, with timeless style merging into their pick of the current catwalk trends. Combined with elegant British charm, designs are based on the brand's proven style history and updated with desirable twists each season. French Connection women's jumpers and cardigans are perfect for snuggling up in style. Go for huge oversized cardis as a winter staple and layer up midi-length jersey dresses and trainers for a casual look that exudes cool laid back style.