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The denim gurus behind G-Star RAW have been developing alternative clothing since 1989, fusing stellar craftsmanship with street style. Discover cutting-edge jeans and other urban-inspired separates in this collection.

G-Star RAW's denim heritage

G-Star RAW has transformed untreated denim into a sought-after material - hence the brand's name. The reason? To champion the distinctiveness of the fabric and allow its rugged aesthetic to shine through. Thanks to a combination of architectural and 3-D design techniques, the label's dynamic staples are worn by everyone from up-and-coming models to A-list celebs. Find an array of washes in the G-Star RAW collection, from faded indigo to light hues. Styles also cover the whole spectrum, with super skinnies, baggy boyfriends and slouchy slim-fits among the designs available. Grab a pair and complete your nonchalantly cool outfit with a plain T-shirt.

G-Star RAW: effortless outfitting

G-Star RAW deals in laid-back attire with a tough touch. Gritty features like camo prints on trousers and chunky buckles on boots can be found throughout the range. Keep an eye out for T-shirts featuring different variations of the label's logo to create a classic low-key look. High-tops from the brand, meanwhile, will give your sports luxe outfit of leggings, longline knitwear and a leather backpack an even sleeker finish. Plus, with everything from snug underwear to cosy hoodies in the edit, you can now wear G-Star RAW from head to toe.