Denim fiends GAS were born in the early 70s, hailing from Italy and oozing that quintessential Italian flair for fashion. Creating pieces that speak to high fashion as well as everyday staples, GAS has set itself at the heart of trendsetting denim.

GAS jeans

With a strong heritage in denim, GAS is a go-to brand for jeans. Whether you're loyal to your everyday favourites, or a connoisseur with a denim addiction, you'll find the perfect fit here, with everything from straight legs to skinnies to loose fit jeans. Channel the latest streetwear trend and pick a pair of drainpipe jeans to wear turned up at the hem with block coloured trainers. Transform the look for summer with poolside sliders, or take it through to winter with rugged worker boots. Skinny jeans are the long loved wardrobe staple, pick a GAS pair to wear with everything from longline t-shirts to cosy knitwear.

GAS casual basics

GAS soon graduated from denim to other casual classics, adding leather jackets, shirts and cargo trousers into their mix of menswear. A great leather jacket will keep you stylish between seasons, invest in a GAS leather for a rugged accent you can add to any outfit. Wear it with jeans and a tee for casual days, or give occasion wear a twist, teaming it with turn-up suit trousers, a shirt and brogues. Cargo pants offer a casual alternative to denim, pick a GAS pair with elasticated cuffs for a hipster feel when worn with retro trainers and a men's bomber jacket.