Clean lines and simple design is championed at East London based brand Nicce. Fusing their simple approach to life with the local city street culture, Nicce London has created a range of clean cut, understated but must-have pieces for your wardrobe.

Street style at Nicce

London culture shines through Nicce's collection of menswear. Branded logo tees sit in line with the latest streetwear trend, reminiscent of the 90s but in contemporary colours. Wear yours with a pair of black skinny jeans for an effortlessly stylish look, and finish with running shoes and a wool coat for some fashion week street style vibes. Nicce vests bring a sports infused feel to the brand, ideal for summer or even workouts at the gym. Wear them with a pair of board shorts and sliders to continue the nonchalant feel in the sunshine, or underneath a hoodie for a more layered look.

Styling hoodies at Nicce

Hoodies underpin this cool collection as a modern staple for men. Muted tones of black and khaki are easy to work around your everyday basics, while on-trend colours such as pale pink will bring a high fashion tone to your casuals. Layer yours underneath a trench coat to bring a dandy side to the look, and finish with a pair of tailored trousers and some brogues to blend smart casual with urban style. Wear your hoodie with a Nicce bomber jacket for a more street style feel, or look to a puffer jacket if you want more of a 90s nostalgic vibe.