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Princess Goes Hollywood has been designing playful pieces with a youthful feel since 2006. But don’t let the name fool you - the label originates from Switzerland, not America’s Golden State, and its headquarters in the Swiss countryside inspired its adorable frog logo. Consider this your new go-to brand for basics with a cheerful twist.

Princess Goes Hollywood: doing wardrobe staples differently

We all have certain pieces in our wardrobes that act as the building blocks for our personal style: think T-shirts, long-sleeved tops and fine knits. Princess Goes Hollywood takes these staples and puts a glamorous twist on them, be it a smattering of Swarovski crystals, an eye-catching print or a colourful applique patch or two (or five). See these pieces as feminine, fun takes on timeless styles, and wear them how you normally would. Try tucking one of the brand’s hallmark slogan T-shirts into a pair of high-waisted trousers for a refined finish, or slip one on under a blazer or duster jacket for a smart-meets-casual look. Once you’ve got the basics covered - and Princess Goes Hollywood definitely has them sorted - you can dress them up or down as much as you like.

Discover dreamy loungewear from Princess Goes Hollywood

Another key element of the Princess Goes Hollywood brand is its affinity for cashmere. The super-soft fabric is one of the label’s favourites - so much so that it’s built up a reputation for its flattering cashmere knits. Perfect for slinging on with a pair of skinny-fit leather jeans for an elegant daytime look, the brand’s knitwear is a great fail-safe option for those times when you’re not sure what to wear. If you’re seeking even more comfort, give some of the label’s loungewear a go. Pick out a slouchy hoodie and some subtly tailored tracksuit bottoms for easy-peasy downtime dressing. For chilled nights in, simply add some slippers, lie back and relax.