Not content with being one of the biggest names in bicycle components, Shimano is taking on the fashion world as well. The collection is underpinned by classic Japanese minimalism, with understated colour blocking, subtle pastel and monochrome hues dominating the edit. So good, you don't need a two-wheeler to appreciate it.
Shozaburo Shimano started making bike freewheels in 1921, but it wasn't until the 70s that the Shimano brand really began making waves on the cycling scene. The label produced its first biking shoe, the SH-R100, in 1988 - marking the start of its foray into performance apparel. While its streamlined clothes are designed with cyclists in mind, this gear is perfect for popping in your gym bag too. Girls, team one of Shimano's breathable T-shirts with a pair of running tights and some metallic trainers for your next sweaty HIIT session. Guys, wear yours with printed shorts and retro trainers to add an 80s-inspired vibe to your cardio workout (fun headbands are totally optional).
A pair of Shimano cycling shoes isn't just essential for your bike commute - they're also ideal for wearing at the weekend. Guys, pair yours with some chinos and a Breton top for a laid-back Parisian look that's ideal for grabbing an on-the-go lunch with your other half. Ladies, your Shimano shoes will add an easy-going finishing touch to your favourite denim shirt dress. On chilly days, add a tartan scarf and thick tights for a cosy look that's perfect for a long walk in the park. Accessorise with a takeaway coffee and a good paperback.