Say hello to Steve J & Yoni P, your new favourite fashion duo. Having studied in both Seoul and London, the pair's eponymous label mixes the quirky style of South Korea with the luxury of the English capital. Expect dramatic silhouettes, feminine accents and tons of statement denim.
With a heavy focus on sweet detailing, this range is an easy choice for those of us embracing the hyper-feminine trend this season. The more over-the-top, the better: look out for the unabashedly girly colours that run through the collection and keep the vibe going from head to toe. Team a statement Steve J & Yoni P denim jacket with a pale pink silky camisole and a pleated A-line skirt. Top it off with a lace choker necklace and ballet pumps for the ultimate girl-power look. If your style is more subtle, break it up with some of the jeans Steve J & Yoni P are renowned for. Pick a slim-fit pair and wear with a delicate ruffled blouse and burgundy Chelsea boots for an effortless weekend go-to.
There’s no denying the South Korean influence in the Steve J & Yoni P collection, thanks to its kitsch accents and slogan tees. Borrow some of that Seoul style with this edit. Bring a touch of masculinity to your wardrobe with oversized tops in darker colours to team with a slouchy pinstripe blazer. Pull the look together with elegant accessories, such as kitten heels and a luxe leather bag. Layering may be huge in the Korean capital, but it also works perfectly for the temperamental British weather. Refresh the trend by mixing up the fabrics: team a denim skirt from the collection with thick black tights and finish it off with a bright cotton jumper over a sheer shirt.