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Parisian label The Kooples shot to fame by making couples' outfits cool and blurring the lines between masculine and feminine styles. With luxurious fabrics and modern tailoring, the brand combines androgynous silhouettes and rock-star attitude for clothes that are meant to be shared.

The Kooples: perfect for couples

It's the label that probably did more than any other to bring you borrowed-from-the-boyfriend styling. The Kooples made stealing your other half's clothes a major fashion trend. Their ads featuring real-life partners wearing chambray button downs, tailored jackets and slim-fit trousers give us major relationship aspirations. Its collection is all about blending edgy streetwear styles with high-end sophistication for Pinterest-worthy looks: think crisp skinny jeans, biker jackets and sleek blazers that look incredible on the both of you. For date night, when you and your partner want to check out that new restaurant everyone's been tweeting about, you can turn heads by coordinating your outfits with a sharp urban look: just team dark skinny women's trousers with silk shirts and blazers.

Modern haute streetwear with The Kooples

With luxurious fabrics and modern tailoring, The Kooples effortlessly blend Parisian chic with a rebellious edge. If you're trying to land on Instagram's Explore page for your #OOTD, try out a look with a heavy dose of off-duty model style for you and your main squeeze. For her, that might mean a leather midi skirt, an oversized see-through blouse and a lacy bralette. For him, try fitted indigo men's jeans and a tailored shirt in a dark shade matched with sleek Chelsea boots.

Be confidently 'you' with The Kooples

Style gurus might say they just threw together their rugged aesthetic and mismatched patterns but we know their secret – it's Parisian brand The Kooples. Championing individuality, these rocker styles are a fashion pack favourite, transforming the catwalk looks you lust over into edgy, wearable edits. Trust us, even the most classic of wardrobes will drink up some of this sass.

A statement for all seasons

Sensual yet stylish. Rebellious yet iconic. The Kooples strives to inject cutting-edge fashion into everyday staples because your social life demands a whole collection of memorable looks. Gothic influences underpin the range, from asymmetrical dresses and skirts to functional bags and chunky jewellery. Feeling like one of the cool kids all day long is an unapologetic side effect of serving these signature looks.

Harnessing bold colours and unique patterns isn't done sparingly, but don't think that means it's party wear only. Instead, push the fashion boundaries and pair unusual items every day. Sequinned trousers can square up to a leopard print trench coat, while a silk a-line skirt with a utility-style bomber jacket will look effortlessly original.

Harness the shape-shifting power of floral tea dresses that take you from the office to post-work drinks, with a swift swap of tennis trainers to heeled biker boots. Featuring that signature rock-chic, of course. 

Elevate the basics

Down days and nights in call for comfort and The Kooples has just the thing. Add a motif to sweatpants or a loose-fitting jumper and you've set off your leisurewear. Here, hoodies, caps and unisex bracelets are canvases for statement elements. The addition of a leather jacket and belt you'll be ready to pound the city pavements like you're on a photoshoot.

Expect the unexpected with The Kooples, where even the most subtle clothing has a unique twist. Black long sleeve tops hide mesh layers and slim fit jeans come distressed. No single colour rules the range, but you'll find a palette of striking reds, heavy scarlets and vibrant crimsons here. Cautionary tales are not part of the story.

Feel good and support fur-free

The Kooples cares as they create lustrous and trendsetting styles. After banning fur in 2016, the brand launched a clutch in partnership with PETA and still continues to use sustainable and ethical practices with a rock ‘n’ roll vibe. Many pieces are lathered in leopard print…of the fake variety, naturally.