Gentle and supportive soft bras
Put up your hand if you've spent time walking around with an ill-fitting underwired bra that made you feel less than comfortable throughout the day. With the soft bras on offer here, poking and rubbing underwire is a thing of the past, and you still get all of the support you need. These undergarments provide the best of both worlds by offering you a gentle fit with all of the support you've come to expect from underwire bras, while still looking good.
Instead of providing support through encapsulation, these soft bras offer the same level by using compression to avoid any uncomfortable bouncing while you perform your daily activities. If you aren't a fan of compression bras, there are additional options that hold your breasts in place in separate compartments while still foregoing the use of an underwire. And yes, you can forget about the myth of these bras only working for the smaller cup sizes. You'll find support for all cup sizes in this online range.
The right undergarment is designed to make you feel ready and confident when taking on your day, that's why picking the ideal one is important for all women. Choose a soft bra that suits your lifestyle and your style, not just in terms of aesthetics, but also in practicality. Choose the right size to avoid a bra that's chafing you or constantly riding up, or even worse, putting pressure on your chest.
Benefits of a soft brassiere
One of the most crucial benefits of choosing a soft brassiere without an underwire is avoiding the wire digging into your skin or poking your underarms. A bra without an underwire helps avoid these issues as well as other problems like exposed wires through the deterioration of the materials, which can lead to severe irritation. A soft bra is designed to be a skin-friendly, more delicate option and a much gentler choice for many women, especially those prone to skin irritation. Comfort is the main benefit of a seamless brassiere, with soft and supportive cushioning. The gentle cups of these bras allow your bust to relax more than with an underwire and make you feel more natural and relaxed. The natural look and feel of these bras mean the contours of your body and curves appear as they're meant to appear and are not overly accentuated while providing breathability and gentle support that sets you free.
If you're an avid sportswoman, these bras are the ideal choice for you by offering the ultimate flexibility required for these activities while still offering maximum comfort. Stable cups limit the bust's movement while the elastic straps avoid restrictions to your body’s movement. The lightweight and elegant material offers fewer restrictions for your bust while providing high-level support. Choose something with fewer seams to make sure the bra stays hidden beneath your clothing. Most sports bras are wireless because of the comfort level, but they're also designed to offer enough support to be able to do these activities.
If you're a woman with a larger cup size and you're concerned about going wireless, you'll find a variety of soft bras that provide built-in support, as well as inner slings and lining to offer a little extra. We know it's often hard to find well-suited wireless options, but there are options available. Comfort bands in some of the options offer a snug fit while preventing chaffing, shifting, and bouncing for all sizes. Whether you have a smaller or larger cup size, one of the main benefits of choosing a wireless bra is that they tend to last much longer than underwire bras because no wire can get bent out of shape or inevitably break through the fabric.
Timeless classic soft bras for everyday use
Whether you're looking for an elegant soft bra option to look and feel sexy for yourself or your partner, or looking for something comfortable to wear around the house or during daily activities, our online store has everything you need. For those looking for a push-up bra without the wires, there are several options available in different colours. Look for padded bralettes with a criss-cross back section for the ideal fit. Seamless comfort padded bras are another option if you're looking for a bit of a lift without wanting the hassle that sometimes comes with an underwire. These are ideal for smaller cup sizes that don't need as much support but are looking for the right amount of lift.
When looking for something you can wear outside or to the beach, there are strappy little halter tops that provide the ultimate support without needing anything underneath. For a sexy, lingerie-style bustier, you'll find a couple of options in a range of colours available. Look for a sheer, lace, padded bra with no fastening closure. These offer compression support with a slightly tighter, longer waist section. The perfect combination of lingerie and a push-up bra that you could couple with a pair of lacey briefs to completely round off the look. Expectant mothers will also find a range of items ideal for them to choose from, including nursing bras and loose-fitting bustiers.
Lastly, not only will you be affording yourself the utmost comfort by choosing a soft bra, but several of the options available here are good for the planet. The sustainability label on a few of the items ensures that they meet certain requirements, including being made with 70-100% recyclable materials that have been verified through a third-party process. Take advantage of these criteria and leave a smaller footprint when choosing your soft bra.
