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2026 Trend ForecastYour guide to the future of fashion

Check out our exclusive sneak peek at the trends that will shape 2026.

See the forecast

Black square with white text reading "'26 TREND" and blue text "FORECAST," set against a gradient background of purple and light purple stripes.

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Top trends taking off on Europe

01

Deer print

Deer printUp 1043%

02

Balaclava

BalaclavaUp 671%

03

Leather gloves

Leather glovesUp 582%

04

Penny Lane

Penny LaneUp 514%

05

Argyle

ArgyleUp 490%

06

Colourful fur

Colourful furUp 467%

07

Slim fit blouses

Slim fit blousesUp 336%

08

Chocolate brown

Chocolate brownUp 276%

09

Maxi coat

Maxi coatUp 257%

10

Cashmere

CashmereUp 205%

What's hot this week?

Pick a city and dive right in

Paris

Berlin

Milan

Copenhagen

Stockholm

Antwerp

Zurich

London

Amsterdam

Warsaw

Women’s trending items

01
Up 300%
Vivienne WestwoodBETTINA MEDIUM HANDBAG - Handbag
02
Up 128%
PumaSPEEDCAT PRM X ROSE - Trainers
03
Up 72%
Weekend Max MaraBORGIA - Jumper
04
Up 54%
Weekend Max MaraBRENTA GIACCONE - Winter jacket
05
Up 49%
Weekend Max MaraNITRA - Jumper
06
Up 44%
Copenhagen StudiosBoots
07
Up 40%
Weekend Max MaraFASTOSO - Pleated skirt
08
Up 30%
The KooplesFOURRURES - Winter jacket
09
Up 30%
Vivienne WestwoodTHAMES MINI RELIEF CHOKER - Necklace
10
Up 24%
MUNTHELIBASTO - Classic coat
11
Up 21%
Juicy CoutureLOW RISE TRACKPANT - Tracksuit bottoms
12
Up 14%
Dr. MartensPENTON HEART LOAFER - Slip-ons
13
Up 6%
VOGUE EyewearSunglasses
14
Up 6%
CrasZANDRACRAS - Relaxed fit jeans
15
Up 4%
By Malene BirgerGEMI - Gloves
16
Up 4%
MSCH CopenhagenJENNIFER KEY - Beanie

Men’s trending items

01
Up 358%
Carhartt WIPACTIVE JACKET - Light jacket
02
Up 219%
Carhartt WIPKYLOE BEANIE UNISEX - Beanie
03
Up 89%
New BalanceU9060 - Trainers
04
Up 54%
MM6 Maison MargielaMINIMAL LOGO UNISEX - Ring
05
Up 52%
Jaded LondonSTAR STRIPE JUMPER - Jumper
06
Up 50%
adidas Originals PREMIUM ESSENTIALS RETRO WASHED OPEN HEM - Tracksuit bottoms
07
Up 35%
Isaac DewhirstMACINTOSH COAT - Classic coat
08
Up 34%
Levi's®DURHAM - Denim jacket
09
Up 18%
WeekdayCONTRAST - Tracksuit bottoms
10
Up 14%
FAVELAUNISEX - Hoodie
11
Up 10%
PegadorAPEX - Loose Jeans
12
Up 10%
AllSaintsSTORM CREW - Jumper
13
Up 7%
Vivienne WestwoodPRINCE CHARMING UNISEX - Sunglasses
14
Up 5%
Cléon ManufactureDALIOR - Slip-ons
15
Up 4%
BOSSSTENSON BODY BAG - Cross body bag
16
Up 1%
BirkenstockHIGHWOOD SLIP ON MID M LENA CHOCOLATES - NARROW - Classic ankle boots

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