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Sustainable style must-haves from Dedicated

Hailing from Sweden, Dedicated are a casual-wear brand with sustainability at their core. From the inspiring t-shirt designs to the jumper dresses and patterned shirts, all of the pieces have one thing in common: they have been produced with care for our planet and those who inhabit it. 

Express yourself with slogan T-shirts and bold patterns

As a brand who isn't afraid to speak its mind, one thing you’ll notice throughout the collection is the eye-catching slogan shirts. Transforming the humble tee to carry powerful messages to the masses, Dedicated’s range tackles topics including feminism, self-love and environmentalism. Fans of self-expression through fashion will love how the punchy slogans pop with bold fonts and bright colours, so you can be sure that your message is heard loud and clear. 

For those days when you feel like dressing up a little more, you’ll enjoy the blouses, button-down shirts and jumper dresses. Catering to all fashion fans, these pieces have a playful personality and quirky designs in common. The prints and patterns pay homage to our planet's resources and inhabitants: bird print blouses and coral reef shorts give you an idea of what this range is all about. 

As part of their passion for diversity, the brand have also collaborated with iconic photographers, designers and illustrators from across the globe to create unique, ground-breaking collections. With their empowering phrases and celebration of our planet, this feel-good brand gives you the opportunity to shop smarter.

Making a difference: Dedicated’s sustainability story

With a commitment to shaking up the fashion industry, Dedicated believe that we should all "support our local planet". As part of their mission to make a positive contribution to the world we live in, the brand uses natural fibres and Fairtrade-certified cotton to ensure that each piece is produced in a responsible way.

Wondering how you can do your bit? The textile industry is at the forefront of the environmental fight. Shopping with a sustainable brand means that you are making a positive contribution and supporting chemical-free production. The organic, Fairtrade cotton which is used throughout the collection consumes up to 62% less energy than conventional materials, as well as reducing water use by a massive 91% and cutting carbon dioxide in half. Opting for Fairtrade fashion also means that you are helping to improve the lives of farmers, so you can feel as great on the inside as you look on the outside.