Bring back the Noughties in bootcut jeans
Originally designed for real cowboys, bootcut jeans have been around since the 1800s. They're characterised by a contoured waist and thigh fit, with the legs gently flaring from below the knee. This was purely functional, allowing the jeans to fit over calf-length cowboy boots.
Entered mainstream fashion in the late 1960s, when trendy hippies began wearing them, they then moved on to fully flared jeans. In the Noughties, they saw another surge in popularity when low-rise jeans with tiny tops were all the rage, worn by icons like Kate Moss.
Bootcut jeans are every bit as fashionable today, due to the way their contoured design flatters the legs and the flare appears to lengthen your thighs. You can get them with the original low cut waist or in high-waist versions.
Flared jeans for all body types
Everyone looks good in these flared jeans. The clever contouring gives the illusion of curves for slightly-built people. At the same time, they make curvy figures look fantastic, making them genuine all-rounders.
Flare jeans are also really comfy. Despite their closer fit at the thighs, they don't feel at all restrictive, and feel much more streamlined than baggier jeans, without that boxy look.
You can wear bootcut jeans with T-shirts and trainers for a casual look, or don a stylish blouse and boots to go upmarket. Pair yours with a blazer and smart shoes for a sophisticated work look.
Abundant choice of colours and fabrics
When it comes to colours, you can virtually take your pick. There are plenty of classic blue and black jeans, but you can also get them in white, peach, mauve and even bright red. There's lots of room for you to express your own style.
If you're not a fan of standard denim fabric, you can have jeans made from a soft and slightly stretchy blend of cotton and elastane, or a cotton and lyocell mixture for a linen look and feel.
You can also get bootcut jeans with exaggerated flares. These give a baggier look, with a streetwise edge. For extra luxury, we have plush velvet-velour jeans made from cotton mixed with polyester.
