Meet @jessylawCEO of the summer rotation
With 300+ pairs in her collection, it's safe to say: Jess knows what's hot. She’s here to break down the ultimate summer sneaker rotation - built to handle every sun-soaked scenario.
The eye-catcher
Adds umph to every 'fit
"Every rotation needs a statement sneaker. The kind that turns heads when the rest of your fit is lowkey. For me, that’s usually a bold pop of colour. But it could be a rare collab or a retro revival... Anything that turns heads.""Every rotation needs a statement sneaker. The kind that turns heads when the rest of your fit is lowkey. For me, that’s usually a bold pop of colour. But it could be a rare collab or a retro revival... Anything that turns heads."
The eye-catcher
Adds umph to every 'fit
"Every rotation needs a statement sneaker. The kind that turns heads when the rest of your fit is lowkey. For me, that’s usually a bold pop of colour. But it could be a rare collab or a retro revival... Anything that turns heads.""Every rotation needs a statement sneaker. The kind that turns heads when the rest of your fit is lowkey. For me, that’s usually a bold pop of colour. But it could be a rare collab or a retro revival... Anything that turns heads."
The unexpected one
For a summer plot twist
"I’m always into sneakers that break the rules. Lately, I’m loving the super sleek, low-profile styles. Totally different from the chunky silhouettes we’ve seen previous years. Slip-ons, velcro closures, something neon... they’re practical, a little offbeat, and seriously underrated.""I’m always into sneakers that break the rules. Lately, I’m loving the super sleek, low-profile styles. Totally different from the chunky silhouettes we’ve seen previous years. Slip-ons, velcro closures, something neon... they’re practical, a little offbeat, and seriously underrated."
The unexpected one
For a summer plot twist
"I’m always into sneakers that break the rules. Lately, I’m loving the super sleek, low-profile styles. Totally different from the chunky silhouettes we’ve seen previous years. Slip-ons, velcro closures, something neon... they’re practical, a little offbeat, and seriously underrated.""I’m always into sneakers that break the rules. Lately, I’m loving the super sleek, low-profile styles. Totally different from the chunky silhouettes we’ve seen previous years. Slip-ons, velcro closures, something neon... they’re practical, a little offbeat, and seriously underrated."
What do I wearwhen summer hits?
"A solid sneaker rotation is key - especially in summer. You're on the move, the weather’s unpredictable, and plans change fast. You need a rotation that can handle it all, without sacrificing comfort or style."
The instant-cool one
Look cool, even if it’s 40°C
"It’s all in the design - it has to look fresh and feel fresh. Think lightweight mesh, breezy fabrics, or sleek shapes that don’t add bulk. The goal? Stay cool without trying too hard.""It’s all in the design - it has to look fresh and feel fresh. Think lightweight mesh, breezy fabrics, or sleek shapes that don’t add bulk. The goal? Stay cool without trying too hard."
The instant-cool one
Look cool, even if it’s 40°C
"It’s all in the design - it has to look fresh and feel fresh. Think lightweight mesh, breezy fabrics, or sleek shapes that don’t add bulk. The goal? Stay cool without trying too hard.""It’s all in the design - it has to look fresh and feel fresh. Think lightweight mesh, breezy fabrics, or sleek shapes that don’t add bulk. The goal? Stay cool without trying too hard."
The do-it-all
When you didn't book enough luggage
"Going on a trip with only one pair of sneakers is my idea of hell. But if I have to chose, I'd go with something ultra-versatile. A colour and style that go with everything, for example something trail-running inspired for extra comfort on the go." "Going on a trip with only one pair of sneakers is my idea of hell. But if I have to chose, I'd go with something ultra-versatile. A colour and style that go with everything, for example something trail-running inspired for extra comfort on the go."
The do-it-all
When you didn't book enough luggage
"Going on a trip with only one pair of sneakers is my idea of hell. But if I have to chose, I'd go with something ultra-versatile. A colour and style that go with everything, for example something trail-running inspired for extra comfort on the go." "Going on a trip with only one pair of sneakers is my idea of hell. But if I have to chose, I'd go with something ultra-versatile. A colour and style that go with everything, for example something trail-running inspired for extra comfort on the go."
More Brands
- adidas
- AllSaints
- Ann Summers
- Arket
- Armani
- ASICS
- Banana Republic
- BDG Urban Outfitters
- Calvin Klein Underwear
- Clarks
- Converse
- Diesel
- Dr Martens
- Dune London
- Fossil
- French Connection
- G-Star
- GAP
- Helly Hansen
- Hugo Boss
- Lacoste
- Levi's ®
- Levi's®
- Michael Kors
- Missguided
- Never Fully Dressed
- New Balance
- New Balance
- Nike
- Parfois
- PS Paul Smith
- PULL&BEAR
- Puma
- Ray Ban
- Ray-Ban
- River Island
- River Island Sale
- Skechers
- Springfield
- Swarovski
- Ted Baker
- The Kooples
- The North Face
- The Ragged Priest
- Timberland
- Tommy Hilfiger
- Tommy Hilfiger
- Vans
More Inspiration
- adidas Samba
- Backpacks
- Black Dresses
- Chelsea Boots
- Christmas Jumpers
- Cocktail Dresses
- Dresses
- Flared Jeans
- Handbags
- Jeans
- Kids' Clothing
- Kids' Shoes
- Men's Boots
- Men's Cargo Trousers
- Men's Chinos
- Men's Clothing
- Men's Coats
- Men's Hoodies
- Men's Jackets
- Men's Leather Jackets
- Men's Shoes
- Men's Socks
- Men's T-shirts & Polos
- Men's Watches
- Necklaces
- Playsuits & Jumpsuits
- Purses
- Sequin Dresses
- Shirt Dresses
- Shopper Bags & Tote Bags
- Snow Boots
- Thigh High Boots
- Trainers
- Wellies
- Winter Jackets
- Women's Ankle Boots
- Women's Bags
- Women's Blazers
- Women's Boots
- Women's Clothing
- Women's Coats
- Women's Loafers
- Women's Sandals
- Women's Shirts
- Women's Shoes
- Women's Summer Dresses
- Women's Trainers
- Work Dresses