Zalando | Subversive Terrains

Insider's EditTechwear meets streetwear with Johny Pham

What do you get when you mix futuristic functionality with effortless cool? A look that Berlin-based designer Johny Pham says is "sleek, neutral, but with a layer of sophistication." With a career spanning luxury fashion to technical outerwear, Johny is perfectly placed to explore the winter-ready look that combines urban streetwear heritage with all-weather innovations.

Turn up the volume
Weather the storm in well-chosen layers

“A good, layered look has a ‘holy trinity’ of different textures in one outfit. The middle layer can define your look in so many ways, so I like to add a hoodie or a heavy knit to add volume.”“A good, layered look has a ‘holy trinity’ of different textures in one outfit. The middle layer can define your look in so many ways, so I like to add a hoodie or a heavy knit to add volume.”

Shop streetwear layers

Turn up the volume
Weather the storm in well-chosen layers

“A good, layered look has a ‘holy trinity’ of different textures in one outfit. The middle layer can define your look in so many ways, so I like to add a hoodie or a heavy knit to add volume.”“A good, layered look has a ‘holy trinity’ of different textures in one outfit. The middle layer can define your look in so many ways, so I like to add a hoodie or a heavy knit to add volume.”

Shop streetwear layers

Smart camo styling
Beat the urge to blend in

“Camo is like a plaid shirt – you see it everywhere – but it’s still visually appealing, and it’s a pattern that has three different colour tones in it. So one camo piece should seal the deal in your look, with the other pieces being complementary.”“Camo is like a plaid shirt – you see it everywhere – but it’s still visually appealing, and it’s a pattern that has three different colour tones in it. So one camo piece should seal the deal in your look, with the other pieces being complementary.”

Shop camo & prints

Smart camo styling
Beat the urge to blend in

“Camo is like a plaid shirt – you see it everywhere – but it’s still visually appealing, and it’s a pattern that has three different colour tones in it. So one camo piece should seal the deal in your look, with the other pieces being complementary.”“Camo is like a plaid shirt – you see it everywhere – but it’s still visually appealing, and it’s a pattern that has three different colour tones in it. So one camo piece should seal the deal in your look, with the other pieces being complementary.”

Shop camo & prints

What do I wearto pull off a voluminous layered look?

"Play around with silhouettes and how your clothes sit on your body. If you're wearing a body-hugging shirt that is a bit tighter around the hips, then wear a sweater that is slightly cropped on top. Make sure to play with length as well as volume."

Zip, stash, carry
Make practicality a part of your look

“Workwear-based streetwear and technical streetwear are both developed for practical use — what separates them is their construction and the fabrics used. Wear a technical jacket to go on a hike, and a workwear jacket in fabric that is rigid to carry a lot of stuff with you. A utility pocket is your best friend.”“Workwear-based streetwear and technical streetwear are both developed for practical use — what separates them is their construction and the fabrics used. Wear a technical jacket to go on a hike, and a workwear jacket in fabric that is rigid to carry a lot of stuff with you. A utility pocket is your best friend.”

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Zip, stash, carry
Make practicality a part of your look

“Workwear-based streetwear and technical streetwear are both developed for practical use — what separates them is their construction and the fabrics used. Wear a technical jacket to go on a hike, and a workwear jacket in fabric that is rigid to carry a lot of stuff with you. A utility pocket is your best friend.”“Workwear-based streetwear and technical streetwear are both developed for practical use — what separates them is their construction and the fabrics used. Wear a technical jacket to go on a hike, and a workwear jacket in fabric that is rigid to carry a lot of stuff with you. A utility pocket is your best friend.”

Shop workwear

Make it mono
and accent with waterproof kicks

“Going monochrome means you can be playful with one colourway and set intentional accents with shoes, accessories or textures. I like a mono look when the weather is bad because I want to contrast with that greyness outside. A statement shoe for a mono look doesn't have to match the colour scheme, but it can deliver a final bit of finesse.”“Going monochrome means you can be playful with one colourway and set intentional accents with shoes, accessories or textures. I like a mono look when the weather is bad because I want to contrast with that greyness outside. A statement shoe for a mono look doesn't have to match the colour scheme, but it can deliver a final bit of finesse.”

Shop techwear sneakers

Make it mono
and accent with waterproof kicks

“Going monochrome means you can be playful with one colourway and set intentional accents with shoes, accessories or textures. I like a mono look when the weather is bad because I want to contrast with that greyness outside. A statement shoe for a mono look doesn't have to match the colour scheme, but it can deliver a final bit of finesse.”“Going monochrome means you can be playful with one colourway and set intentional accents with shoes, accessories or textures. I like a mono look when the weather is bad because I want to contrast with that greyness outside. A statement shoe for a mono look doesn't have to match the colour scheme, but it can deliver a final bit of finesse.”

Shop techwear sneakers