Just as we're all expressing our love for nostalgia comes the return of JOOP! Jeans, the casual collection from the iconic German design house. Blending their signature denim with logo sweatshirts and soft tees, this latest line marks a modern move for the brand.
JOOP! Jeans denim
Revive your denim collection with a pair of JOOP! Jeans. Staple skinnies are always on the menu here, and they will stay stylish in your wardrobe whatever the latest trend. Look to washed and destroyed denim to update your style, pair them with summer boaters, boots or brogues, and finish the look with a grandad t-shirt or a longline tee. Black JOOP! Jeans are a must-have, perfect to dress up or down. Wear them with a bomber jacket to bring them into current street style territory, or keep it cool with a minimal sweatshirt.
JOOP! Jeans does casuals
Branded sweaters underpin the JOOP! Jeans collection, and they're right in line with our love for a slogan jumper. Wear yours underneath a puffer jacket to keep those 90s vibes, or dress it with a pair of smart trousers and trainers for a preppy feel. Subtle logo tees will elevate your basics, wear them with your favourite denim or tuck them into a pair of chinos in warm weather. Finish the look with some espadrilles for a nonchalant holiday vibe. Soft wash t-shirts bring a rugged, worn-in look, they sit stylishly under a leather jacket, or with a duffle coat in cold weather.
