Danish fashion house Moves brings a confident, feminine twist to understated Scandinavian style. Androgynous tailoring is uplifted with decorative frills and floaty cuts that are perfect for power dressing. The addition of vibrant colours and seriously bold prints creates an eye-catching finish.
Scandinavian street style with Moves
Moves by Minimum is the youthful sub-brand of the Danish label, launched in 1997. Moves follows a similar template, using high-quality fabrics and impeccable cuts to create striking pieces. While Minimum maintains a timeless aesthetic, Moves is influenced by catwalk and high-street trends. Bold pops of colour, maximalist silhouettes and statement prints dominate the sub-label's aesthetic. The look is youthful but maintains those smart overtones that makes Scandinavian fashion so sought after. Swap your white shirt for a printed Moves blouse and wear it with a pair of leather trousers and heeled loafers for boardroom-to-bar style. Add some gold jewellery to complete the party and presentation-ready look.
Moves: florals, frills and edgy prints
Understated pieces form the backbone of the Moves by Minimum edit, with feminine details adding plenty of weekend-worthy style. Pare down your Moves day dress with a varsity jacket and metallic trainers for instant sports luxe style. Accessorise with some gold hoop earrings and a snapback hat for urban chic. The smart casual aesthetic of Moves by Minimum is perfect for city breaks when you're hopping from daytime explorations to evening elegance with a capsule wardrobe. Pop a frilled top in your bag and wear it with skinny jeans during the day and a pencil skirt in the evening. A quick change from trainers to block-heel sandals and you'll be ready to hit any Michelin-starred restaurant.
