Ready to inject a dose of Parisian chic into your wardrobe? French brand Paul & Joe was created by Sophie Mechaly in the 90s. It follows the concept of accessible luxury with its collection of feminine designs, fun prints and playful styles. Ooh la la, indeed.
Ace French-girl cool with Paul & Joe
You know that certain je ne sais quoi that French women wear so well? Of course you do. The Paul & Joe collection emulates this air with sophisticated designs that exude Gallic charm. The range blends 20s-inspired detailing with contemporary silhouettes and signature floral prints. Expect silk shirts, drop-waist dresses and sleek tailoring in rich colours to complement the hues of the season. Channel that French street-style look by coupling a pair of wide-leg culottes with a relaxed-fit blazer, then topping it off with luxe leather loafers. Combining a loose bottom half with a tailored top will add an element of sharpness to an otherwise relaxed outfit, filling trips to the coffee shop with effortless nonchalance. Question is, will it be a croissant or a pain au chocolat?
Paul & Joe: created for women with joie de vivre
Paul & Joe is inspired by women who have a lust for life, a spirit that's clear from the vibrant patterns and feminine cuts of its Paul & Joe Sister line. More casual styles, such as patterned dress and tops in relaxed cuts, fill the brand with an irresistible youthfulness. Cute motifs (look out for the famous cat print) can be spotted across dresses and tops, making dressing a playful experience. Paul & Joe's ankle grazers are crying out to be taken on adventures like a sunny-day bike ride (don't forget your wide-brimmed hat). Balance the cropped legs with a cutoff tee, canvas trainers and some cat-eye sunglasses for that coveted 60s vibe. When the weather turns, tuck in a flattering v-neck jumper: perfect for sampling local cheeses at lunch.
