Polaroid: combining retro design with ambitious tech
Okay, Polaroid might say vintage to you but really the brand is all about looking ahead. From sunglasses with smart lenses to clever cameras, Polaroid is constantly pushing the envelope of tech. It does this while always staying true to the nostalgic aesthetic we've come to know and love. Nice.
A new era of sunglasses with polarized lens technology
Polaroid sunglasses might just be one step ahead of your average sunnies. How? Polarized lenses. Normal sunglasses only darken your vision. Polaroid's polarized lenses help to minimise glare from sunlight reflecting on surfaces. So you might just find that a pair of Polaroid shades are more comfortable to wear and easier to see with – wonderfully practical, we know.
Polaroid takes its lenses one step further by adding a scratch-resistant layer. This means that your pair stays looking pristine for longer and you don't have to worry about dropping them in the sand on beach days. As well as being practical, these lenses are pretty too. Channel your individuality with styles with coloured or even rainbow-effect tinted lenses.
Polaroid sunglasses: from classic to modern
When it comes to choosing your shades, Polaroid serves up the classics and a few new models too. Look to aviators to bring a 70s vibe to any outfit. Cat eyes are an elegant option and designs with exaggerated wings make them the focal point of every outfit. There are preppy styles too, from studious-looking metal frames to more modern chunky acetate designs.
If you want to take a fresh approach, choose a pair of sunnies in a unique shape. Sure, square frames are cool, but hexagonal designs really stand out. Styles with small lenses make a big impact and are a street-style staple. Each pair is finished with the Polaroid brand name on the arm as proof of quality (and your style credentials).
A new way to capture and keep your memories
In an age where everything is digitalised, Polaroid is bringing back analogue. The Polaroid Originals project aims to turn the clock on how we save memories. Taking strong influence from the 1977 OneStep camera, the OneStep 2 prints quality photos at the push of a button. So you have a real, hold-it-in-your-hands printed pic – all yours to pin up, put in your wallet, whatever...
The OneStep 2 draws influence from the original Polaroid instant camera in design and we're loving the retro-inspired bright colours. The technology though, aims to please today's tech-savvy generation. It has a viewfinder for easy framing and the flash helps to create sharp, quality pictures. The rechargeable battery has a 60-day life. Plus, the camera has a built-in self-timer – handy for selfies and group shots.
Moving forward with the OneStep+
Everyone loves a bit of nostalgia, but Polaroid knows the importance of keeping up with the times too. That's why it's introduced the OneStep+ camera. What's different? It has Bluetooth connectivity, allowing you creative control over your shots. This combination of digital and retro makes snapping those selfies even more fun. Plus, each model comes in colours reminiscent of Polaroid's original designs.
You can connect your camera to the Polaroid Originals app on your smartphone or device and use the tools to change the light and exposure. It also has a remote trigger, giving you and your friends time to get in the frame. Plus, a secondary portrait lens helps you snapshots that are sharper.
