If you want classic basics lifted with a few unique and attention-grabbing pieces then Minimum is going to suit your fashion philosophy. This Danish label is the perfect fit for style conscious dressers.
Minimum for the must-haves in your wardrobe
Minimum was born in Denmark in 1997 under the creative leadership of Peder Tang. Its blend of Scandi cool with great fitting cuts and quality textiles made it an instant hit. Whether you're dressing for work or weekends Minimum men's clothing delivers separates and coats in a muted urban palette mixed in with a refreshing take on catwalk trends. Be the style setter of the office in Minimum chinos topped with Mao-collared shirts featuring an asymmetrical twist. Lighten this dark palette with wool mix overcoats that deliver a retro 60s feel. For weekend date nights show your softer side by swapping the shirt for floral print Minimum tees and faux-leather bomber jackets.
Urban chic with feminine appeal from Minimum
If you're looking for that out of the ordinary piece for a black tie occasion or an al fresco destination wedding then our edit of Minimum dresses has the perfect choice. Maxi designs in antique shades have lace panels, gauzy skirts and detailed backs that turn them into truly stunning dresses. All you need to turn every eye are some strappy nude shoes and delicate earrings. Minimum doesn't disappoint either with its Monday to Friday style with pleated skirts or patterned trousers in easy wear cuts and colours. Top with plain T-shirts and Minimum blazers for smart boardroom looks.
