SUPERDRY is all about visual impact
The first thing that will strike you about SUPERDRY is its imaginative design ethos. This comes through in almost all the brand's clothing. There's also a more muted selection available, if you're looking for items that aren't too adventurous.
This is an authentic home-grown fashion company, starting out in Cheltenham as Cult Clothing Co in the mid-1980s. In 2003, it partnered with Manchester-based streetwear brand, Bench, and SUPERDRY was born.
The new company made a strong impact on fashion-forward youngsters by combining Japanese-style graphics with vintage US clothing styles. This trendy, laid-back approach became its hallmark Original & Vintage line.
Modern SUPERDRY clothing with style variety
Other SUPERDRY clothing lines soon followed. Its Studios collection offers more sophisticated casual wear, with classic cuts and more luxurious fabrics. You can browse this range on Zalando too.
The SUPERDRY X collection is where you can get up-to-minute gender-neutral street wear. It stands out for its bold graphics, unusual prints and displaced fabrics. There's always something surprising for you to find.
The CODE range infuses street wear with a sporty look. These clothes have classic designs with a modern twist. High-quality materials and construction give them a premium edge.
Clothes that stand out from the crowd
You'll never be mistaken for ordinary when you're wearing SUPERDRY. You can get many sorts of clothes, from T-shirts to pants, jackets and dresses, all with the brand's signature flair.
For a stand-out look, get yourself a 100% cotton tee with a bright Tokyo-inspired graphic print, and pair it with camo cargo Bermudas or belted boyfriend shorts. There are lots of different blouses too, from vintage-style collared beach shirts to lovely light backless slips. For something a little smarter, a semi-sheer lace day dress will keep you cool and comfy.
When it's colder, a bold bomber jacket will do the trick. These unisex jackets are made from lightweight polyester, with light padding. Stylised Japanese art is embroidered across the entire back.
Step up the sophistication a notch
If you're after more sophisticated, slightly formal casual wear, you'll find plenty here too. Have a look at the variety of long-sleeved shirts. They come in pure cotton, with hidden buttons and trendy Mandarin collars.
Looking for a stylish cocktail dress? You can have them in solid colours, including classic black, or with floral prints. Their viscose fabrics have a satin feel, and come with adjustable straps. Or you can get an ankle-length maxi dress with tasselled lace fastenings.
We've barely scratched the surface of all the innovative clothing in the SUPERDRY clothing ranges on Zalando. You can get so much more, including accessories like backpacks and baseball caps. There are sweatshirts and hoodies, as well as extra-length puffer jackets and knitted jumpers.
