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The urban spirit thrives at HUGO, where edgy design is taken on by a classic high fashion house. Dictating the trends with fine fabrics, sumptuous details and refined tailoring, HUGO is the perfect choice for anyone who wants understated style with a high-fashion edge.

HUGO for her

HUGO women ooze elegance. Womenswear ranges from contemporary workwear to elegant evening pieces, showcasing feminine style via sumptuous fabrics and sophisticated finishing touches. Tailored shirts and blouses exude professionalism when tucked into midi skirts and pencil skirts. Finish the look with a pair of court shoes to show you mean business. A covetable collection of dresses answers the style call for eveningwear. Think subtly tailored cocktail dresses and clean-cut shifts, which can be worn with boyfriend blazers and leather jackets to add a stylish splash of rebellion. Punctuate your look with HUGO accessories - add a beanie hat for a streetwear slant, or attach a designer keyring to your handbag to give it a fashion upgrade.

HUGO for him

HUGO men are just as refined. With clean-cut, tailored pieces that will carve a classic image for your everyday wardrobe. Slim fit shirts create a modern silhouette for work; team yours with a HUGO suit for a day at the office, and swap your standard jacket for something in brocade or tartan to pack a style punch for the evening. Go sports luxe at the weekend in sweatshirts and logo tees, wear yours with cuffed jeans and a puffer jacket for the latest in hipster styling. Stay stylish even when you're lounging in HUGO polo shirts and tracksuit bottoms. Wear them underneath a dressing gown first thing in the morning, or take them out with running shoes and an oversized wool coat for a casual, editorial feel.