Sloggi is celebrating over 30 years of cotton freedom. Its subtle micro fibre fabric is breathable and soft to the touch giving a perfect fit and seamless outline under even the tightest of clothing.
In 1979 extra-combed cotton was matched with elastic Lycra and the world of Sloggi freedom was born. Women's pants moved with their bodies while keeping their shape no matter how many spin cycles they were put through. Less than ten years later men decided they wanted the same comfortable freedom and Sloggi men's underpants joined the stretch revolution. Sloggi freedom boxers do exactly as their name suggests and give well-fitting comfort and movement under your holiday shorts and chinos. Or choose Sloggi skin-hugging shorts and briefs that disappear discreetly into the background no matter how tightly you style your leather trousers and slim-fit jeans.
With its constant reinventions Sloggi women's clothing has stayed ahead of the underwear fashion game adding sporty ranges and glamorous designs with high-cut briefs, thongs, plunge bras and lace finishes. Sloggi was one of the first leaders of the sustainable clothing movement with its environment-friendly fabrics used to create high-leg briefs or boy shorts. They give just the silhouette you want under a bodycon dress or a pencil skirt. Tuck in a silk button through shirt and leave a few buttons casually undone to reveal the pretty lace trim on your Sloggi triangle bra. For active weekends tailored undershirts and T-shirt bras give you full and fresh control all day long under your tops and jumpers.