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Swiss tech meets popular culture with Swatch watches

Step inside the timeless world of Swatch watches. Where art and culture meet modern tech to provide both a high-fashion accessory and functional time-keeper, this famous brand pushes the boundaries of design and continues to deliver with every season’s forward-thinking range.

With a wide, global-reaching influence, Swatch has been a player in the watch world since the electric, colourful ‘80s, when fashion began to play a larger role in the daily accessory world of men, women, and children alike. One of the true values of these watches boils down to the exclusivity of design, always making a bold statement piece in any wardrobe.

Elevating accessories with colourful attitude

With styles that make heads turn, the Swiss company fast became a leading supplier of trends around the globe. And it seems nothing has changed, as decades later this forward-thinking brand continues to produce some of the most beloved watches around. Swatch has hundreds of different variants and permutations to match your mood, style and wallet.

Providing the ultimate in playfulness whilst also catering for a higher-end user, you’ll be guaranteed a longer-lasting time-piece that remains affordable, without skimping on credibility. With decades of experience and trailblazing behind the company, the craftsmanship of a Swatch watch remains current and efficient. Zalando’s latest range explores everything from youthful pops of colour, elegant pastels and whites, classic steel and leather hardware, and so much more.

State-of-the-art watches for an ever-evolving world

Whether you’re an active woman looking for an energetic accessory, a man looking for a slick power suit watch, or simply a student needing a sturdy time-keeper, let fun and style lead you towards the joy and fun of a Swatch. This collection includes watches with high-functionality qualities too, which are perfect for any sport-loving adrenalin junkie.

Look for watches that are hard-working, sturdy and waterproof. Select products also include stopwatches. You can also choose between an elegant chronograph face, high-tech digital display or the classic analogue face, depending on preference.

Collectability and collaboration comes easy with iconic, evergreen styles

Collaborations with much-loved TV characters and other trends also keep Swatch relevant and popular, particularly with younger generations that may be discovering the brand for the first time. Swatch has always been known for having a collectible aspect due to its celebrated, once-off styles - and for many years fashionistas have been updating their collections to align with current trends. This is an aspect of the brand that has been noted in global trends and will continue to be a defining part of the company’s legacy.

Whether worn as part of an ensemble or simply as an isolated accessory, standing out from the crowd has never been easier. Whether you were around when the iconic company launched, or simply discovering its iconic trends now, there is a Swatch for you and every occasion in your life. Match your timepiece with either jeans and a blazer, your sport gear or a formal midi dress or shirt and tie.